I talked a lot about your web presence in an earlier post. Since I’m working my way up by bootstrapping my business, I haven’t set up my own website. So far, I’ve only used free options to showcase my work – this website being one of them.
As mentioned in yesterday’s post, a well-done LinkedIn page can serve as both a portfolio and a resume. I haven’t used it very much, but after completing yesterday’s lesson, I’ve decided to tweak it and hope for the best. Here’s what I’ve done in the mean time.
Since yesterday, I’ve also spent much more time on Pinterest. I’ve used it to connect with other freelance writers. Since I set one up, I haven’t been exactly sure what to use it for. I’ve joined a few groups and have even added a board called The Best of The Freelance Dance, and another called The Best of My Sweet November.
For Those Without a Website
For us bootstrappers who must work with what we have, it can be frustrating when you intend to link up a “Hire Me” page to a link, and you can’t. Instead, you’re rewording and rewriting key text in your pitches, bios, and emails to make up for the fact that you don’t have your own site.
I talked about it in yesterday’s post regarding Google, but the reality is that if you’re not going to start a website, you must stay on top of your social media houses. Remember to fill out the “About” sections of each social media page you use. Don’t ignore them! Until bootstrapping pays off, this is all you have to show clients.
For Those With a Website
It’s a professional way to display your work. Your primary goal as you get started should be to eventually monetize your site by building up a large following.
If you offer more than one service (In my case, I’m also an editor.), you should make a separate “Hire Me” page for each service. Gather testimonials in each area and post them as soon as possible to a central “Client Testimonials” page.
Splitting up your service repertoire allows clients to contact you about a specific service. In this way, you can target your clients based on their unique needs.
If you’re only going to focus on writing, you’ll probably only need one. Start with one. If you end up having to answer questions about who your target client is, it may be time to separate your services.
My favorite page of all the ones I’ve seen is Gina’s, Horkey Handbook’s Hire Me page. The one I built is modeled after hers. It will change with time, but it’s wowed one client so far.
Two Components of a Good “Hire Me” Page
Are you confused about what your new page should have? Gina says your page should not do without the following:
Explain Your Services
In Lesson 22: Your Hire Me Page, Gina says your “Hire Me” page should demonstrate:
- What can you offer your clients?
- What type(s) of writing are you experienced in?
- What is your background in? What does it warrant?
To Answer These Questions, Follow the Formula Gina Uses On Her Page
Gina’s page serves as a good formula to start with. Her page follows this process:
- Start with a question
- Dive into what you can deliver to clients
- Highlight specific areas of expertise
- List out samples underneath
List of Samples
In the beginning, you’ll add every piece you got a byline on to your samples. Your collection will build over time. Your aim is to prove to a prospective client that you can write well.
Eventually, you’ll want to only feature the best of the best.
You’ll also want to make sure your samples are in your chosen niche(s).
When I get my website (I aim to by January at the latest), I know it’s primary focus will be to attract new clients. The best way to do this is by displaying my work.
Web sites could cause you to connect with a community and grow into something different.
For now that I don’t have one, I know it’s my job to maximize my online profile. I need to take advantage of all the “About” sections and post a good bio.
My site is on the horizon. I can almost see it. I have hope because I know this course works. I’ve already generated enough revenue with it to pay for it! I’m optimistic.