Never thought I’d need one of these! Like most webpreneurs, flying by the seat of my pants (with regards to my posting schedule) suits me fine. I know exactly when what post is set to go live when. If I ever need to look up my past posts, I just bring up my URL and thumb through my blog until I find the right post. The search bar helps a lot too!
But as I ready myself to enter the grownup world of online business, I realize that these things are needed. Eventually I’ll have a staff, a team of people who all need to know my business’ posting schedule. Preparing for it now will make it easier when the time comes to clue in a newbie. And it just makes good sense to plan ahead.
What an Editorial Calendar Is
Sonetimes called a content calendar, it serves as a schedule and record of a company’s blog postings. It allows other teams to rally in preparation for the day’s post. In doing this, they can prime the readers so they’ll know to expect it on the official go-live date. More importantly, it’s a way to keep an entire staff of people (who could possibly be working remotely) connected to the job at hand – growing the business.
Who Maintains Them
Every online business has as part of its staff an editorial team – specifically, an editor. He or she sets the tone for the month, often choosing themes to run with or specific colors for graphics. All of this is contained within the editorial calendar.
You’ll also know which writer was assigned which piece. Some might even keep track of keywords used for SEO and any meta information that’s sceduled to go live with the post. It’s all there and a part of the company’s formal record.
4 Innovative Editorial Calendar Hacks You Need to Try Out: Listed
A fair warning: Some of these I created on my own out of frustrations due to not finding what I needed online.
The others are website/software that will keep your calendar straight for you. Some will even send out reminders letting you know an important due date or deadline is encroaching.
I included this one so you can see how I use it. Feel free to play with it and change it up as you’d like.
But, before you do, remember to first make a copy of it and save it to your own drive.
And it’s free!
What’s better than a list? Unlike with the calendar, everything is laid out for you on one page. You can change that by copying the sheets and renaming them according to how many sites you manage. Since each site is its own separate tab, the likely hood of making a huge error is minimal.
Because who doesn’t love Hubspot? This company makes all sorts of apps that I couldn’t do without. Chief among them, Sidekick! And to boot, their stuff is free!
Included in the folder linked above is a set of instructions for how to best use the calendar and two versions of the calendar itself. Remember to download it and save it to your own drive before making changes.
It’s available in a free and paid ($25/month) options. I get by just fine with the free one, but if you’re interested in changing your backgrounds to photographs from standard colors or if you’ll be networking a huge in-house group of people with 25 steps to your editorial process, then, the paid version is right for you.
I couldn’t get a hang of Trello in the beginning. The card system seemed alien to me. But after playing with it for a few minutes, it seemed simple and intuitive.
You have more options than you thought you did! From free to paid, and calendars to cards on lists, there’s a ease-of-use level for everyone.
You’re a grownup, an entrepreneurial one! You take your business and cash flow serious. Consider doing the same for your post scheduling service.